So how much does it cost to market an app? Today mobile app marketing costs consist of many important components that cover the entire lifespan of an app and can be divided into three stages — Pre-Launch, Launch, and Post-Launch. Further on we are covering app marketing campaign constituents that represent these three stages. If you need a quick glimpse into what app marketing cost components look like, use the following key data points list for reference.
Any app marketing campaign budget has several components and the most significant of those is app install ads. In AppsFlyer published a whitepaper that summed up the data for the app install spend in and projected for the period. Throught the period, the bulk of the app install ad spend is presented by Asia-Pacific region countries, where China, India, Japan and Indonesia are setting the tone.
Next up is the general picture of what kind of app marketing activities marketers need to allocate and spend their budget on. On the following graph you can see a big picture of what constitutes to an app marketing plan.
As time goes by, new app marketing channels pop up but the overall approach to how market mobile app efficiently remains the same. Source: SmartInsights. As well as App Store Optimization to make sure an app will be found by its potential users and appeal to them enough to be downloaded and actually used afterward. Media coverage with various publications, being covered by Influencers and various actions to tap into viral marketing are also important at this pre-market stage.
In addition, all marketing assets such as a website, Social Media accounts, and any graphics associated with it need to be ready to create a cohesive look for an app across all marketing channels app users will be discovering the app. App Beta Testing Costs. Finding the cost of your app install is simple — price CPI you pay to a network? Think again — is it the actual cost of each net install? Here is a quick math on how to calculate it accurately excel calculator available below to download :.
You need to have the following 3 basic numbers available to start with: Price you pay per install: CPI paid to network Average uninstall rate: Available from Android App Store dashboard K Factor How many organic install brought in by a paid one : Varies as per the rank bucket— check the table below.
There are over , apps available in the app store. Here are 11 tips for marketing your app online. However, unlike SEO which primarily focuses on Google app store optimisation is not a one-size fits all game. Similarly to traditional SEO search engine optimisation social links are also incredibly important, as is the authority of the app developer.
I could write for days on how to set this up, but my general advice is this:. Similarly, promoted tweets are another highly effective way of driving mobile app downloads when set up correctly. Start off with a small budget testing various different keyword segments, and scale up what drives the best cost-per-acquisitions. Again, this technique is so under talked about.
Marketing your app should not be some after-thought, but instead built into your app, if possible. As long as every user refers an average of one new user, you have linear growth. Reviews are a huge aspect of app store optimisation, as well as an important factor in convincing people to download your app.
Align, plan and track your marketing in one place, not all over the place, with our latest venture TrueNorth. Visit TrueNorth. However, creating a micro-site opens up a whole host of marketing possibilities.
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